Checkatrade Alternatives: Where Else Trades Get Work
- Website Strategy
Hiring a web design agency is one of those decisions most people get almost no practice at.
You do it once every five or six years, if that. Compare that to us, sitting on the other side of these conversations every single week. The imbalance is real, and it usually shows up in the questions people do not think to ask until it is too late.
We have picked up plenty of clients over the years who came to us after a bad experience elsewhere.
So here is the list we wish more people asked us, and asked anyone else they are considering hiring in Doncaster or elsewhere.
This sounds obvious, but a surprising number of businesses find out too late that they do not actually have full access to their own site. Some agencies build on locked platforms or keep the admin login for themselves. If the agency disappears or the relationship goes sour, you are stuck.
Ask this directly. Will I have full admin access from day one? Is the domain registered in my name? If the answer is vague or delayed, that tells you something.
Research from Stanford University found that 75% of consumers judge a business’s credibility based on its website design alone, before they read a single word of copy or check a single price. That single fact should tell you how much weight the finished product carries, and why the process behind it matters just as much as the outcome.
Nobody likes to think about the end of a working relationship before it has even started, but it matters. A good agency should be able to answer this without getting defensive. Can you export your content? Is your site built on a platform anyone else could pick up, or does it only work with their specific setup? Getting a straight answer here upfront saves you from being stuck a couple of years down the line.
Can I See Three Real Websites You Have Built, Not Just Screenshots?
Portfolios can be misleading. A screenshot does not tell you how fast a site loads or whether it actually works on a phone. Ask for live links you can click through yourself and check. Does it load quickly? Does it make sense as a business? Does the navigation actually work the way a customer would expect?
This is where a lot of projects quietly fall apart. Some agencies vanish the moment the invoice is paid. A proper agency should explain, before you sign anything, what training you get, how you update content afterwards, and who to contact if something breaks.
Studies looking at project outcomes across industries have found that unclear scope and poor upfront planning are consistently among the top reasons projects run over budget or fall apart entirely. Web design is no exception. A clear handover conversation before you sign anything is not a formality; it is one of the strongest predictors of whether the whole thing goes smoothly.
This one catches people out constantly. A beautiful site with no thought given to structure, page titles, or how Google actually reads it will sit quietly on page four forever. Ask specifically what SEO work is included at launch, not later as an upsell.
A portfolio full of restaurants does not prove someone can build a site for a solicitor. The way each industry needs to present itself, the way decisions get made by that kind of customer, all of it is different. Ask for context, not just a list of logos.
Listen carefully to how this gets answered. A confident agency will describe a clear process. We would sit down, talk through what is not working, and adjust from there. A defensive or hesitant answer is worth paying attention to.
A lot of quotes look cheap until you realise you are expected to write every word of your own site yourself, on a deadline, with no guidance. Confirm upfront whether copywriting is part of the price or a separate cost, and roughly how many words that covers.
Websites break. A plugin update conflicts with something. A form stops sending emails. Ask what the actual response time looks like, and whether ongoing support is included or billed separately after handover.
Can You Show Me a Speed Test on One of Your Own Recent Builds?
This one is easy to check and tells you a lot. Google’s own research shows people are significantly more likely to abandon a page that takes longer than three seconds to load. Half of mobile visitors will not wait beyond that window before clicking away. If an agency cannot or will not run a live speed test on something they have built, that is worth noticing.
Most of these questions are not really about the answers you get. They are about how comfortably someone answers. A good agency has heard all of this before and will walk you through it without flinching. An agency that gets vague, defensive, or rushes past a question, particularly around ownership or handover, is telling you something about how the rest of the project will go.
You do not need to interrogate anyone. Just ask, listen properly, and pay attention to the ones who answer clearly without you having to push.
If you are weighing up a new website for a Doncaster business and want a second opinion before you commit to anyone, we are always happy to talk it through without any pressure.
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