A service-led website for a Yorkshire conservatory roof specialist

Warm Roof Conservatory replaces conservatory roofs across Yorkshire and Derbyshire from its unit in Edlington, Doncaster. Trading since 2018, the team fits lightweight timber roofs to customers’ existing conservatories, along with lean-to extension roofs and Keylite skylights.

Darren came to us in August 2026 with a recent Squarespace website he was happy with. He wanted a business with eight years of finished work to be found by the people searching for it.

The website was essentially a single page, with the about, services, FAQs and contact sections all stacked on the homepage. Google had one page to show for every search, whether someone wanted a tiled roof, better insulation or a price.

That page also gave Google mixed signals about what it covered, and its large photographs slowed it down. Two small typos, one in the footer email address and one in a phone number, meant some enquiries never arrived.

The design was recent and good, so we kept it. The work went into giving every service its own page: roof replacement, solid and tiled roofs, warm roofs, insulation, costs, conversions, and polycarbonate and glass replacement.

Our research showed plenty of people searching for branded aluminium roof systems. Darren fits timber, so rather than a page for each brand, we built one clear comparison of timber against aluminium. It answers the question those people are asking and points them to what Darren fits. When Darren confirmed he no longer does orangery work, we left that page out.

The new site went live in late August, well inside the four to six weeks agreed. A few days later we reviewed it ourselves, sped up the homepage and gallery images, and had the improvements live the next day.

In the first eighteen days of September the site received 71 visits from Google, and it now appears for six of the searches we track, up from two. This is the start of a twelve-month programme. Darren is on a pay monthly plan that includes the build, new content every month and ongoing search work, and we host and look after the site throughout.