The Green Partnership

A calculator-led website for a renewable energy installer

WordPressWeb DesignSquarespace MigrationSavings CalculatorCare PlanRenewables

Visit Site

4.6★

Trustpilot rating, now one of the first things visitors see

4

Core services, each with its own page

Under 3s

For pages to load

About

A trusted South Yorkshire installer with a loyal customer base.

The Green Partnership supplies and fits solar panels, battery storage, EV chargers and heat pumps for homeowners across South Yorkshire. Word of mouth and a strong Trustpilot reputation had built a loyal customer base.

Sarah had been running the website herself, from the design to the small print, and wanted a site that did justice to the business so she could hand it over.

A new website, moved from Squarespace to WordPress

A savings calculator showing homeowners what they could save

The 4.6-star Trustpilot rating and partner logos front and centre

A care plan, with new pages added as the range grows

Challenge

A great reputation that the website wasn’t showing.

The Squarespace website had grown dated, and its long pages gave visitors no clear route to enquire. Homeowners weighing up an installation of £10,000 or more need to feel confident before they get in touch.

Everything they needed to see was already there: a 4.6 Trustpilot rating, an established network of manufacturer partners and years of happy customers. The website needed to put all of it in front of them.

Solution

Build trust quickly, and give homeowners a reason to get in touch.

We rebuilt the site on WordPress around two goals: building trust quickly and turning visitors into enquiries.

The new site opens with a clear message and a savings calculator, so homeowners can see what they might save before they fill in a form. The Trustpilot rating sits front and centre, with manufacturer logos, a simple step-by-step guide to what an installation involves, and a page for each of the four services.

Outcome

The reputation is now the first thing visitors see.

The Trustpilot rating that visitors used to miss is now one of the first things they see. The site loads quickly, the message is clear, and the calculator gives homeowners a reason to engage before they enquire.

We host and maintain the site on a Pixelish care plan, and add new pages as The Green Partnership expands its range. Sarah no longer has to think about the website, because we do.

What the client said:

Up until then, I had been managing our business website myself: from the design to writing product descriptions and even tackling all the small print. While I felt proud of my efforts, the process was incredibly stressful and time-consuming, and I knew the lack of polish and clarity was costing us customers. Handing the website over to James was not an easy decision. But from the very first conversation, he put me at ease. He didn’t criticise my work; instead, he said, “We can do this, this, and this,” and then he delivered exactly that.

Sarah Campbell

Business Development Director, The Green Partnership

https://thegreen-partnership.co.uk/

Selling something customers think hard about?

If your customers are making a big decision, your website needs to give them confidence. We’ll build one that does, then keep it working for you. No pressure, no obligation, and no salesperson. You’ll hear back from James.

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