Quickpickings started trading in Sheffield in 2025, covering emergency call-outs, home security, commercial work and enforcement entry across South Yorkshire and the East Midlands. Customers rated it five stars almost straight away, and it now holds 5.0 from seventy-one Google reviews.
Locksmithing is a search business. Nobody saves a locksmith’s number in advance. When they need one, they are usually outside their own front door with a phone, choosing from the first few results. Quickpickings needed to be in those results.
The existing website worked, but it had no page for any of the towns Quickpickings serves. “Locksmith Sheffield” alone is searched around 1,600 times a month, with Nottingham, Leicester, Derby and Doncaster close behind. None of those searches had anywhere to land.
Sheffield is a competitive market. The firms at the top of the local results have hundreds of reviews and years of trading behind them. A newer business needs its website to work harder to earn a place beside them.
Rather than guess which towns were worth targeting, we set out to find out. We built a page for each of four services in each of twenty-one towns, eighty-four pages in all, and launched them together in May 2026 alongside a full rebuild of the site.
Every page was written for its town and set up so Google could see exactly where Quickpickings works. We agreed with Steven from the start that some pages would be folded back in once the results came in. Keeping only what works costs far less than maintaining pages nobody visits.
Three months of real data gave a clear answer. People search for the trade and the town, such as “locksmith Nottingham”, and sort out the details on the phone. Almost nobody searches for “commercial locksmith Nottingham”. So we folded sixty-three pages into the main service pages, keeping everything they had earned, and kept the twenty-one that people actually search for.
Quickpickings now appears in around 5,500 Google searches a month, up from about 500. “Emergency locksmith Sheffield” has climbed from page four to page two, and “locksmith Sheffield”, searched 1,600 times a month, is moving the same way. The next goal is the top five, where the phone calls come from, and the work continues month by month.
Within two weeks of Pixelish going live, we were on page 2 of Google in a major city with no extra ad spend, something I’d been told would take a year and a big budget. Genuinely impressed.
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