Danum Auto Solutions fits van security across Doncaster and South Yorkshire: immobilisers, trackers, deadlocks and dash cameras, installed at the customer’s home, depot, farm or site. Connon Hoult does every job himself, start to finish, for customers whose van is how they earn a living.
The business had grown into security, and Connon had given it a new name and a clear focus to match. He needed a website that made the new business clear at first glance.
The old website was built around the business’s earlier work, so it brought in the wrong enquiries and hid the security work Connon wanted more of.
It also made getting in touch harder than it should be. There was no phone number on the site, in a trade where customers often need someone quickly, and Google had little to tell it what the business did or where.
We built the new website on the new web address around three services, with van security leading and performance work alongside it. Every page follows Connon’s own brand voice: an experienced fitter explaining things clearly over a coffee.
Our research showed people search by town for one service only: ghost immobilisers. So ghost immobilisers got their own section with pages for six towns, and the other services are organised around the customers who need them, such as fleets and plant. Every page from the old website points to its new home, so nothing Google already knew was lost.
The site went live on 11 July 2026. By 20 September Danum was on the first page of Google for ghost immobilisers in Barnsley, Wakefield, Rotherham and Doncaster, up from one town at the first check. Barnsley has climbed from tenth place to fifth.
We host the site, look after it and write for it every month in Connon’s voice. Next come new pages for van security and van deadlocks.
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