A search-led rebuild for a commercial climate control specialist

Air Waze UK installs and maintains air conditioning, refrigeration and ventilation across Yorkshire, Lincolnshire and Greater Manchester. Daryl Robson founded the business in Doncaster in 2023, bringing twenty years of commercial experience with him, and within months Air Waze was delivering work for nationally recognised contractors alongside homes and local businesses.

Daryl asked us a simple question: was the search marketing he was paying for working? We looked at the whole website before answering, and recommended a full rebuild with local search built in from the start.

Air Waze covers ten towns and cities and three different kinds of work, from a single home air conditioning unit to commercial refrigeration. The old website had ten pages in total, with one general services page and a list of areas served. When someone in Lincoln or Hull searched for air conditioning, there was no page that spoke to them.

The things that make Air Waze worth hiring were hard to find, too. Daryl’s F-Gas certification and his training with the major manufacturers sat nowhere a visitor would see them, and Google had very little to go on. Monthly search work could not fix that on its own. The website itself needed to change.

We rebuilt the site on WordPress around Air Waze’s three kinds of work: home air conditioning, commercial air conditioning and refrigeration. Each has its own page setting out what Air Waze installs, which brands it works with, typical lead times and what happens next, so homeowners and trade buyers both find their answer quickly.

Then we gave every area Air Waze covers its own pages, thirty in all across ten towns and cities from Doncaster to Manchester. Each is written for that place, so a search in Sheffield or Scunthorpe finds a page made for it.

Daryl’s credentials now sit front and centre: the F-Gas certification, manufacturer training with Daikin, Mitsubishi and others, and his promise that Air Waze never subcontracts an installation. Behind the scenes the site is fast and clearly labelled, so Google understands exactly what the business does and where.

The new site went live in May 2026. Daryl had three enquiries through it in the first week, more than the old site brought in during some whole months.

Visits from Google followed. Over the winter the old site averaged around 25 a month. June, the first full month on the new site, brought 269. Across the six months to August, Google sent 746 visitors, compared with 158 in the six months before.

Daryl is on a Pixelish care plan with small changes included. He gets on with installations, and we keep the site fast, secure and growing with the business.