Cleaning for the NHS and Holiday Inn, invisible in local search.

Alexanders Cleaning is an NCCA-registered carpet, upholstery, and hard floor cleaning company based in Newcastle Upon Tyne, covering the whole of the North East. They serve both domestic and commercial clients (including the NHS, Go North East, and Holiday Inn) using a thorough 6-stage cleaning process with industry-leading equipment.

They came to us through a recommendation. The work was excellent, the credentials were real, the commercial client list was impressive. The website was none of those things.

The existing website was self-managed, outdated, and invisible in local search. The client didn’t have the time or technical knowledge to handle the SEO and design work needed to compete. Carpet cleaning in Newcastle is a crowded local market with established competitors and aggressive lead-gen agencies all chasing the same terms.

The frustrating part wasn’t that the business was struggling. It was that it shouldn’t have been. NCCA accreditation, a six-stage process, equipment most competitors don’t use, and a commercial client list that includes the NHS. The credibility was there. The website just wasn’t communicating any of it.

We took over the site and carried out a full redesign, focused on two things: making the credibility immediately visible, and getting Alexanders ranking for the searches that actually drive enquiries.

The design separates domestic and commercial services across six dedicated pages, surfaces the NCCA accreditation and 6-stage process as primary trust signals, and puts the commercial client logos (NHS, Go North East, Holiday Inn) where new visitors see them straight away. The SEO programme has been focused on the terms that matter, carpet cleaning in Newcastle and the surrounding area, built on a foundation of clean technical SEO, proper local schema, and service page depth.

• Six dedicated service pages. Carpet, upholstery, and hard floor cleaning each split across domestic and commercial. Properly structured content explaining what each service involves, who it’s for, and why Alexanders are the right choice.
• Trust signals front and centre. NCCA accreditation, the 6-stage cleaning process, and the commercial client logo bar all surfaced where visitors can’t miss them. The credibility does its job from the first scroll.
• Local SEO programme. Technical foundations, local schema, service page depth, and ongoing content work targeting Newcastle and surrounding areas. Building a position that’s hard for competitors to displace.
• A site that scaled with the business. As Alexanders grew, we rebuilt the site a second time: a considered v2 rather than a patch on v1.

Alexanders now rank on page 1 of Google for carpet cleaner Newcastle, their core commercial term. The credibility is now visible from the first scroll: NCCA accreditation, commercial client list, and a six-stage process that gives the service genuine differentiation in a crowded market.

We’ve been with Alexanders for years. We’ve rebuilt the site twice as the business has evolved, and we continue to host, maintain, and develop it under a Pixelish care plan. They came through a recommendation, and they’re the kind of client we build the business around.