Alexanders Cleaning is an NCCA-registered carpet, upholstery, and hard floor cleaning company based in Newcastle Upon Tyne, covering the whole of the North East. They serve both domestic and commercial clients – including the NHS, Go North East, and Holiday Inn – using a thorough 6-stage cleaning process with industry-leading equipment.
They came to us through a recommendation around two to three years ago. We have rebuilt their site twice since then, and we are still their web team today.
When Alexanders came to us, their site was self-built on a DIY platform – outdated, invisible in search, and not reflecting the quality of the business behind it. The client is excellent at what they do. They were already winning significant commercial contracts. But their online presence wasn’t keeping pace, and they didn’t have the time or technical knowledge to fix it themselves.
They needed someone to take full ownership of their digital presence and get on with it.
We started with a full redesign on WordPress – built properly from scratch rather than trying to salvage what was there. The focus was on two things: trust and local visibility.
For trust, we structured the site around the signals that matter in a competitive local service market. Their NCCA accreditation is front and centre. Their 6-stage cleaning process is clearly explained. Their commercial client relationships – NHS, Go North East, Holiday Inn – are displayed prominently. For a customer choosing between multiple cleaners in Newcastle, those details do a lot of work.
For visibility, we focused local SEO on their core search terms in Newcastle – a similar approach to the 200+ location pages we built for U&I Renewables across Yorkshire. That groundwork took time, but the results followed.
As the business grew, the original site started to show its limits. So we rebuilt – a full v2 with more service pages, a dedicated commercial-focused section, stronger trust signals, improved design, and a more robust local SEO foundation. Not a refresh. A proper rebuild informed by everything we’d learned running the site through its first phase.
Alexanders Cleaning now rank on page 1 of Google for carpet cleaner Newcastle. They are the best-reviewed NCCA-accredited carpet cleaner in the city. Their commercial client portfolio – NHS, Go North East, Holiday Inn and others – is displayed with the prominence it deserves, reinforcing their credibility to new domestic and commercial visitors alike.
Alexanders are on a Pixelish manage plan – we handle hosting, maintenance, and ongoing development. As the business continues to evolve, we’re there to move with it.
We’re still working on getting a testimonial from them – we will update this page when we do. In the meantime, the results speak for themselves.
This project was led by James Taylor, Director at Pixelish.
