Oxify provides Hyperbaric Oxygen Therapy (HbOT) from five locations across the north of England: Leeds, Manchester, Retford, York, and Newcastle Gateshead. Their clients use treatments for health conditions, sports recovery, cosmetic therapy, and general wellbeing, from £10 taster sessions through to ongoing treatment plans, and they manufacture their own chamber, the Oxify L Chamber.
They found us through Google originally. After the first build they moved their site elsewhere as part of a project to attract investment. A year later they were back. We picked up where we left off, and we’ve maintained and developed the site ever since. That’s the kind of endorsement you don’t manufacture.
Oxify needed a website that did three jobs at once. It had to serve five separate clinic locations, each with its own details, pricing, and booking flow. It had to educate visitors on a therapy most people aren’t familiar with, explaining the science, the conditions it can help with, and what to expect. And it had to convert that interest into actual bookings.
Hyperbaric oxygen therapy isn’t an impulse buy. Customers are typically researching it for specific health conditions, recovery from injury, or wellness routines. They want depth, credibility, and clear information before they’ll commit. The design needed to feel clinical without being cold, and the content had to do real teaching.
A full rebuild on WordPress with Breakdance, structured around the dual challenge of educating visitors and converting them across five locations. Each clinic got its own dedicated page with location-specific content, pricing, and booking flow. Not a single template with the address swapped out. The content structure was built to support the kind of considered research customers actually do before booking.
The booking system started life inside WordPress, but transitioned to Ovatu as Oxify’s operational needs grew. We integrate it through the site so the customer journey stays seamless. They don’t know or care which platform is handling availability behind the scenes.
The site works as it was built to: educating visitors, supporting bookings across five locations, and growing with the business as Oxify expand. The blog and condition pages give Google something genuine to index, and the booking flow has held up across both the WordPress build and the Ovatu transition.
We continue to host, maintain, and develop the site under a Pixelish care plan. As Oxify open new locations and refine their service offering, we update the site to match.
The real outcome though is the one that’s hard to put a stat against: they left, and they came back. After a year working with someone else, they decided we were the right team for the job. That’s the kind of validation that means more than any metric.
