A cause-led website for a donation-funded road safety campaign

The Lost & Found Road Safety Campaign was created by Jordanna’s mum Vicki, and a close family friend Vicky, a teacher in Doncaster, following the road traffic accident on 15th November 2014 that took the lives of five teenagers, including Jordanna.

Working with Outwood Academy Adwick and schools across the region, the campaign delivers a 40-minute road safety assembly to Year 11 and post-16 students. The goal is straightforward: give young people the skills and knowledge to make better decisions on the roads, so that other families don’t go through what Jordanna’s family did.

The campaign had no online presence. They needed somewhere to tell Jordanna’s story, explain what they offer to schools, share media coverage and testimonials, and make it straightforward for schools to book an assembly.

The site also had to handle deeply emotional subject matter with sensitivity, without losing the clarity and practicality that schools need when they’re trying to book a session or find out more.

We built this site pro bono. Some projects matter more than a fee, and this was one of them.

The design is clean and respectful, letting the story speak for itself. The homepage leads with the campaign’s mission and impact, then tells Jordanna’s story. Further sections cover the schools programme, testimonials and media coverage, upcoming events, and a straightforward way for schools to request an assembly.

It’s a small site with a big purpose. We host it free of charge and continue to support the campaign as it grows.

Since launch, the campaign has delivered over 15 assemblies to more than 2,000 students across 6 partner schools, and continues to expand its reach across Doncaster and the surrounding area.

Not every project is about business. The Lost & Found campaign exists to prevent other families from going through what Jordanna’s family went through. Building their website was the least we could do to help amplify that message.